For instance if a company had five drink brands in the market but notices that Brand A, which has a profit margin of at least twice the others is in greatest demand, they could (a) focus production efforts on that brand, so that more bottles go out to trade (b) Apply Best Practice/Continuous Improvement initiatives that would result in lower costs of producing each bottle of Brand A so that even though the market price remains fixed, the company is able to earn increasing profit margins per bottle.
Another question I ask, in answering the "Why Excel VB?" question is : "Why re_invent the wheel? ". My experiences(and those of others who favour the use of Excel VB like I do), confirm that to organise, and analyse data for (financial/management) report generation and decision making, you will save hundreds of hours using already in_built, pre_programmed Excel functions compared to a situation where you used Visual Basic proper. All the functions needed to achieve the above purposes already exist in Excel, so that you don't have to write them all from scratch as would be the case if you were to use Visual Basic. 3.It works even when you lack "In House" expertise.
The assignment was not an accident. Before being redeployed to Benin brewery, I had been involved in "validating" the numerous complex formulas in the custom Lotus 1θι spreadsheet application during its development. The author _ Richard Chambers _ was at the time in charge(as Training Coordinator) of training new entrants, and upon discovering my keen interest in learning, often gave me his laptop to "proof" formulas, links etc. It was he who had told his counterpart in Benin brewery(Joe Sheehy) that I could help out with a problem they were having using the application. And I did resolve the problem _ resulting in my subsequently becoming responsible for the reports collation using the application.
In addition, visualise it having dynamic query/report drop menu interfaces, and a variety of custom buttons: for navigation(within and between worksheets), printing, data export (as PDF documents or spreadsheet files), saving, auto_data filtering, auto_charts plotting, auto_backup of files, user login authentication (for documents with sensitive or confidential content) etc.