In effect what I am saying is that companies which get the most value from spreadsheet automation(including using it to avoid expenditure on less adaptable commercial off the shelf applications) will be those which empower their users to routinely generate "in house" solutions. In such companies, you will find that only when the requirement becomes considerably specialised or complex, does the IT department get called upon to develop or purchase software solutions for user departments or functions with significant data recording and analysis needs.
In addition, an Excel VB developer( who in many cases will tend to be a user turned developer, and is therefore likely to easily see things from your perspective) _ unlike a programmer _ is more likely to be positively disposed to working with you to ensure the application meets your practical needs. S/he will readily understand that the final application is meant to help solve a real problem(s), and will therefore build it to match those expectations.
One Possible Application: Plotting a pie chart based on income contributions from all your products and services(daily, weekly or monthly), and reviewing the automatically computed percentages/visual pie slices, can give very illuminating insight.
It's not enough to have a professional with the technical skills to solve your problem. s/he also needs to have the right attitude and background/experience _ else the relationship will not work. This is where an Excel VB resource is more likely to add value to you. Most Excel VB Developers have backgrounds in management, accounting, engineering and other fields, which further equips them to be useful to you in "thinking up" better ways to apply your spreadsheet automation to get the most value for your business. You therefore need to choose the right developer, with the appropriate background to match your needs.
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