I believe using either of these two applications should not pose any problems for implementing your spreadsheet automation ideas. This is because both have always been "friendly", towards making it easy for users to get more functionality out of them by way of custom programming.
Deciding What Spreadsheet Application To Use. This would ultimately be up to you. The big "fight" has always been between Lotus 1θι and Microsoft Excel. I started out with Lotus 1θι back in 1993 and learnt Lotus Macros programming(via self_tutoring). I eventually used this skill to develop _ in my free time _ various custom spreadsheet solutions(that were formally adopted for use in the departments I worked in as a brewer/manager in Guinness), before switching to Microsoft Excel in 2001. Subsequently, I developed my Excel Visual Basic spreadsheet programming skills (also via self_tutoring), because the company had chosen to adopt MS Office during the roll over to year 2000.
You can choose to learn how to do it yourself _ or call in someone(an Excel VB Solutions Developer for instance) who knows how. Again, this would be dependent on your purpose, how proficient you are, and/or how much time you have at your disposal. Ultimately, even if someone develops a custom application for you, it should happen with YOUR guidance at every point to ensure that it does EXACTLY what you want it to do, and that you can easily _ with your developer's support/coaching _ learn how to make modifications to it in future, without needing to call back your developer.
For instance if a company had five drink brands in the market but notices that Brand A, which has a profit margin of at least twice the others is in greatest demand, they could (a) focus production efforts on that brand, so that more bottles go out to trade (b) Apply Best Practice/Continuous Improvement initiatives that would result in lower costs of producing each bottle of Brand A so that even though the market price remains fixed, the company is able to earn increasing profit margins per bottle.
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