1. The Pareto Principle _ Using spreadsheet tracking, you can easily apply the Pareto principle in deciding which of your income sources and expense channels(i.e. products and services sales) to focus on in order to maximize profits. Considering that you are most likely to use the same marketing/sales resources to serve your customers, it only follows that if you focus on your biggest margin selling products/services, you will get increased profits at more or less the same cost.
Another question I ask, in answering the "Why Excel VB?" question is : "Why re_invent the wheel? ". My experiences(and those of others who favour the use of Excel VB like I do), confirm that to organise, and analyse data for (financial/management) report generation and decision making, you will save hundreds of hours using already in_built, pre_programmed Excel functions compared to a situation where you used Visual Basic proper. All the functions needed to achieve the above purposes already exist in Excel, so that you don't have to write them all from scratch as would be the case if you were to use Visual Basic. 3.It works even when you lack "In House" expertise.
A DIFFERENT Type Of Automation. The approach to spreadsheet automation that I refer to, is one that seeks to provide functional spreadsheet automation alternatives for ANY spreadsheet user task(s). Typically, solutions like this would require the developer to study existing manual data recording, analysis and report generation systems, then plan _ in consultation with users _ for incorporation of automation into the spreadsheet to replace them, where possible.
2. Sourcing Capital _ For Expansion or Startup. You can make it easier for banks and prospective investors to back you financially and/or take the decision to buy into your business. Those already running their businesses will know that banks like to see detailed business records that show in real terms all aspects of a business' performance. Without detailed and comprehensive spreadsheet tracking, it might be difficult to show this. Agreed there are software applications that capture most of these. However, sometimes, you want to highlight certain scenarios or trends in a way that an off_the_shelf application cannot accommodate due to the uniqueness of your need. It is in this regard that the use of spreadsheet tracking becomes relevant.