So, (when considering the automation I speak about) do not think about spreadsheet documents containing one or two click_able buttons that allow a user print a page or copy some cells from one sheet to another. Instead, I want you to picture an application(or Entreprise Information System) that customises the appearance of your spreadsheet workspace(to take advantage of maximum screen capital available on your PC), and offers you custom "floating" data entry forms.
For instance if a company had five drink brands in the market but notices that Brand A, which has a profit margin of at least twice the others is in greatest demand, they could (a) focus production efforts on that brand, so that more bottles go out to trade (b) Apply Best Practice/Continuous Improvement initiatives that would result in lower costs of producing each bottle of Brand A so that even though the market price remains fixed, the company is able to earn increasing profit margins per bottle.
Spreadsheet Automation Facilitates EFFORTLESS Data Handling, Analysis & Report Generation! Sometimes people don't really care about learning(or using) all the "cool' advanced functions, formulas and techniques in the spreadsheet application they use for their work. They just want to punch in their relevant raw data _ at any time _ and immediately see the computed results generated by the spreadsheet in a manner that can facilitate their important decision making.
Another question I ask, in answering the "Why Excel VB?" question is : "Why re_invent the wheel? ". My experiences(and those of others who favour the use of Excel VB like I do), confirm that to organise, and analyse data for (financial/management) report generation and decision making, you will save hundreds of hours using already in_built, pre_programmed Excel functions compared to a situation where you used Visual Basic proper. All the functions needed to achieve the above purposes already exist in Excel, so that you don't have to write them all from scratch as would be the case if you were to use Visual Basic. 3.It works even when you lack "In House" expertise.
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