The savings _ from using your "in house" expertise _ in terms of money and man_hours alone, will quickly justify the investment you make in "developing the needed skills" _ especially, when you compare what you spend with the cost of purchasing a commercial software application _ or even engaging the services of an Excel VB developer.
For instance if a company had five drink brands in the market but notices that Brand A, which has a profit margin of at least twice the others is in greatest demand, they could (a) focus production efforts on that brand, so that more bottles go out to trade (b) Apply Best Practice/Continuous Improvement initiatives that would result in lower costs of producing each bottle of Brand A so that even though the market price remains fixed, the company is able to earn increasing profit margins per bottle.
How A Well Known Corporate Multinational Used Spreadsheet Tracking/Automation To Repeatedly Cut Spending _ And Increase Profits. During my graduate training(while in paid employment), I was redeployed from Guinness Nigeria Plc's corporate headquarters training office(in Lagos) to the Benin brewery training department (in Edo state), where I was assigned the _ additional _ job of using a custom Lotus macros driven Variable Cost Analysis spreadsheet application to generate brewery reports for dispatch to headquarters.
One Possible Application: Plotting a pie chart based on income contributions from all your products and services(daily, weekly or monthly), and reviewing the automatically computed percentages/visual pie slices, can give very illuminating insight.
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